Skip to main content

Sitecore Content Hub

Sitecore announced the acquisition of Stylelabs in 2018 Symposium conference, later introduced a new product as the Sitecore Content Hub. Sitecore Content Hub is a marketing tool that gives users the ability to manage the entire content lifecycle in one place. Every aspect from planning, authoring and collaboration, through to management and curation, publication, personalization and feedback of analytics can be managed within Content Hub.
This product is still relatively unknown within the marketplace. So let’s discuss some components of Content Hub.

Content Crisis:

The situation of content crisis can be defined in the below problems:

  • Unable to deliver right content to right people on right time through right channels.
  • Lack of collaboration
  • Unable to reuse & lot of duplicate content
  • Most of the time spending on content finding

To mitigate this issue, Sitecore introduced Content Hub which is a complete SaaS solution, to do 360 degree Marketing Content Management. It includes several modules such as a PIM module, Content module, Project module and has Print & DRM capabilities/modules.

Content hub covers the entire content life cycle and manage every aspect of your marketing content for all your channels with a single, integrated solution. It presents four main capabilities:

  1. Digital Asset Management
  2. Content Marketing Platform
  3. Marketing Resource Management
  4. Product Content Management


Digital Asset Management:

  • Solution of storage, management, distribution & control of digital assets.
  • Machine learning helps to tag your content
  • Search & find your assets quickly & easily.
  • Includes integrated Digital rights management to ensure full compliance
  • Handle any media type from photos, videos, source files, diagrams and more.

Content Marketing Platform

  • Effectively plan, manage & collaborate on content strategy.
  • Optimize content usage and distribute to target audiences across channels
  • Workflow process is available
  • Provides overall view of all content & how it is performing

Marketing Resource Management

  • Manage, budget, & control every phase of marketing project
  • Marketers can define and structure projects, campaigns, allocate budget & assign to stakeholders
  • Stakeholders can participate in process of content creating, reviewing, proofing & approving
  • Steer teams to achieve production targets on time with intuitive collaboration, review & approval tools

Product Content Management

  • Stores information related to products and manages your product marketing lifecycle
  • Centralise & automate all maintenace & management of product related content
  • Leverage existing product content as part of your processes for creating new content

For more detailed information related to Content Hub, refer the below articles:

In next article, we will discuss more on Content hub connectors & integration.


  1. I think this is an instructive post and it is extremely helpful and learned. thusly, I might want to thank you for the endeavors you have made in composing this article. How to remove negative content online


Post a Comment

Thanks for your comment. In case of any concerns, please contact me at

Popular posts from this blog

Comparison between Azure Application Gateway V1 and V2

Microsoft has announced new version of Azure Application Gateway and its Web Application Firewall module (WAF). In this article, we will discuss about the enhancements and new highlights that are available in the new SKUs i.e. Standard_v2 and WAF_v2. Enhancements and new features: Scalability: It allows you to perform scaling of the number of instances on the traffic. Static VIP: The VIP assigned to the Application Gateway can be static which will not change over its lifecycle. Header Rewrite: It allows you to add, remove or update HTTP request and response headers on application gateway. Zone redundancy: It enables application gateway to survive zonal failures which allows increasing the resilience of applications. Improved Performance: Improvement in performance during the provisioning and during the configuration update activities. Cost: V2 SKU may work out to be overall cheaper for you relative to V1 SKU. For more information, refer Microsoft prici

Install Solr as an Azure App Service

After Sitecore 9.0.2, Solr is a supported search technology for Sitecore Azure PAAS deployments. In this article, we will install SOLR service 8.4.0 in Azure App Service for Sitecore 10. 1. Create Azure App Service Login to Azure and create Azure App service. Make sure Runtime stack should be Java. 2. Download Solr Download Solr 8.4.0 from Extract the files and add the below web.config file in the Solr package. <?xml version="1.0" encoding="UTF-8"?> <configuration>  <system.webServer>      <handlers>      <add  name="httpPlatformHandler"            path="*"            verb="*"            modules="httpPlatformHandler"            resourceType="Unspecified" />    </handlers>    <httpPlatform processPath="%HOME%\site\wwwroot\bin\solr.cmd"        arguments="start -p %HTTP_PLATFORM_PORT%"

Difference between Azure Front Door Service and Traffic Manager

Azure Front Door Service is Microsoft’s highly available and scalable web application acceleration platform and global HTTP(s) load balancer. Azure Front Door Service supports Dynamic Site Acceleration (DSA), SSL offloading and end to end SSL, Web Application Firewall, cookie-based session affinity, URL path-based routing, free certificates and multiple domain management. In this article, I will compare Azure Front Door to Azure Traffic Manager in terms of performance and functionality. Similarity: Azure Front Door service can be compared to Azure Traffic Manager in a way that this also provides global HTTP load balancing to distribute traffic across different Azure regions, cloud providers or even with your on-premises. Both AFD & Traffic Manager support: Multi-geo redundancy: If one region goes down, traffic routes to the closest region without any intervention. Closest region routing: Traffic is automatically routed to the closest region. Differences: Azu

Export BACPAC file of SQL database

When you need to create an archive of an Azure SQL database, you can export the database schema and data to a BACPAC file. A BACPAC file can be stored in Azure blob storage or in local storage in an on-premises location and later imported back into Azure SQL Database or into a SQL Server on-premises installation. Let's learn some of the ways to export BACPAC file. Export BACPAC using Azure Portal Open your SQL Database and select Export. Fill the parameters as shown below. Select your storage account container & enter your SQL Server admin login. To check the status of your database export. Open your SQL Database server containing the database being exported. Go to Settings and then click Import/Export history Export BACPAC using SSMS Login Azure SQL Database by SSMS. Right-click the database -> Tasks -> Export Data-tier Application Save the .bacpac file into local disk. Export BACPAC using SQLPackage There is a command line tool that you can also choose to

Azure Machine Learning public preview announcement //Build, May 2021

Azure service updates Azure Machine Learning public preview announcement //Build, May 2021 New feature: Prebuilt Docker images for Inferencing, now in public preview. Click here for more information.